THEN AND NOWBy Nordic has since 2013 been exporting Nordic premium products to the world. We had in 2014 launched our unique concept stores in Copenhagen city and expanded the concept with special store experience of Nordic fine food at Copenhagen Airport in 2015 and 2018. Our 2 airport stores had increased products targeted Asian customers as well as business travelers.
Based on our strong performance in recent years, we see a great opportunity to expand the concept to other Travel Retail channels around the world.
OUR CONCEPTFirst Nordic company to present unique and delicious regional farmhouse, and locally produced gourmet fine food products from the Nordic Region.
Promote upcoming, trendy, and innovative companies with a deep history and background and International and domestic award-winning products.
We represent 100+ Fine food companies from the Nordic region.
MISSIONIt is our mission to broaden local Scandinavian products to our customers, worldwide, everything beautifully wrapped in the magic universe of famous Fairytale author, Hans Christian Andersen. His books are read by virtually all children and adults, and he is not only recognized in the World, but is also one of the Scandinavian’s best brands.
Through the H.C. Andersen Fairytale universe, we make our customers improve in strengthening their personal and professional relations to their partners in business and lives, by offering them a wide range of unique good quality and delicious gourmet food gift articles.
Storytelling adds value to each product and creates awareness and business and profitability for all stakeholders.
STRATEGIC VISION AND ACTIONSOur vision is to become the preferred supplier of Nordic gourmet fine food and gift articles for the travel retail industry.
Penetrate into travel retail industry incl. Airlines and Airports to promote the best and delicious products from Nordic countries
Introduce Nordic gourmet products into concept stores in key airports through Copenhagen Airport as our starting point
Enter into key and strategic important Airlines and supply Inflight menu experience or shopping
Make tailored solutions to meet partner’s requirements and demands, no matter the duty-free retail channel or the inflight menu experience or shopping.
TRAVEL RETAILTravel retail is a global industry selling goods to international travellers.
Travel retail, and airport retail in particular, has been experiencing tremendous growth in the past few years. It is also the biggest channel in the Travel Retail industry, in terms of sales and number of passengers.
Travel retail includes duty free shops in the departure and arrival areas of the airports worldwide.
Duty free and travel retail generates vital revenues for national aviation, tourism, and travel industries.
The variety of the market is determined by the channel, nationalities, and purpose of the passengers.
Everything combined makes this market very interesting and extremely dynamic.
PRODUCT PORTFOLIO OF FINEST NORDIC GOURMET & FINE FOOD PRODUCTS
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